What Is Digital Signage

Digital Signage is a dynamic new medium for displaying advertising, public information and point-of-purchase messaging. Unlike static displays, digital signage offers the advantages of letting users quickly change content to “narrowcast” or target a specific audience, along with its capabilities to interact with customers and to incorporate animation to engage buyer attention. Already a $1.2 billion market, digital signage is now relied upon by retail outlets and malls, airports, schools, government buildings, tradeshows, outdoor billboards, banks and restaurants to enhance the customer experience and communicate important information.

Digital Signage: It’s all around us [Infographic] compliments of
DigitalSignageToday.com

Benefits of Digital Signage

The benefits of using digital signage are many and vary in relevance. In many cases, we find that certain companies have a specific objective while other companies have many objectives resulting numerous benefits. In short, it isn’t the quantity of benefits that justify the implementation of digital signage. Rather it is the value of the benefit and its return on investment and time. The following is a short list of benefits realized:

* Reduced costs, labor and waste involved in traditional print signage.

* Improved response rate by customers and audience due to the use of video, sound and interactive technology.

* Increase of overall sales through instant promotions, ads, branding, etc.

* Increased value to brands and manufacturers at retail.

* Increase of Customer Engagement through kiosk and interactive screens -resulting in valuable customer data and customer loyalty programs.

* Improve Customer Satisfaction by reducing perceived wait times.

Applications in Digital Signage

Applications in the digital signage and DOOH network space are so widespread that is would be almost impossible to list them all. The following are some of the most poplular application and areas in which Digicolor is capable of helping your company.

• Branding
• Communication   
• Education
• Entertainment
• Events & Trade Shows
• Design or Manufacture
• Directories (Hotels, Malls, Schools, Office Buildings, etc.)
• Restaurant Menu Boards
• Kiosks
• Customer Data Capture
• Employee Communications
• Outdoor Billboards
• Store Promotions
• PDA & Mobile Interaction / Virtual Coupons
• Lobby & Waiting Rooms
• Touch Screen & User Data Capture
• Wayfinding
• Message Alerts

How It All Works

Simply put, digital signage is a network of customizable digital displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible.

Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences.

For a digital out-of-home campaign to be successful and complete, careful consideration needs to be taken when evaluating:

1) Digital diplays, kiosks and the media players that play the content.

2) Software that is used to develop, design and project the content (ie. information, entertainment, promotions, advertising, etc.)

3) Content Design & Deployment

4) Ad Networks

5) Ongoing Support